In this fast-paced literary world where each year more than a million novels and books are published worldwide, an author needs to up their book marketing game to outshine others! But worry not, with the right book marketing services with the best publishing house in India, your book will be ready to make waves in the literary world. It is important to find your right target audience and connect with your readers. Here are The Bombay Circle Press’ tips to help you in your journey to become a famous author! Let us explore the online and offline ways to promote your book in detail!
Online Marketing
From lifestyle choices to which book to read next, social media has a strong grip on our daily activities that most of us do not realize. Social media platforms like Instagram, TikTok, LinkedIn, Goodreads and many more offer the authors a direct way to connect with their audience. It is essential to establish your author presence on multiple platforms and keep them updated.
- Basic things like interacting with uploaded content, liking, sharing, and replying to comments and messages on your posts and profile should be done constantly.
- You should definitely keep SEO keywords in mind. These keywords help filter your content through hundreds and thousands of websites and posts, so that it has a better chance of showing up on the first few pages of the search results.
- You can share some tit-bits from your novel, use the plot to start a discussion among the viewers or share insights from your writing journey.
- Another way is to collaborate with Bookstgrammers and influencers, host a Q & A session or just send ARCs for an honest review!
- It is nearly impossible to write a book that will be loved by all kinds of readers, so it is important to enjoy your writing process no matter what and find your ideal audience!
- Create an e-book version of your book. Due to the popularity and convenience of a Kindle, there is a big community of readers who prefer to read online now.
Offline Marketing
Sure online marketing is all the hype, but meeting people personally and having a conversation about literature over a cup of coffee never gets old or out of trend.
- It is time to use your personal contacts for a little business purposes! Okay but jokes apart, hosting events like book launches, book clubs and book signing events are one of the most fun ways to gather traction for your novel. Plus these events can also be the perfect ice-breakers for your readers! Curious bookworms always want an insight into the minds of their favourite writers, whether it is a fiction or a non-fiction book! So what are you waiting for, throw a small get-together and celebrate your hard work with your loved ones and readers.
- After identifying your right target audience, you can choose specific events where you know you can find suitable readers. For example, if you wrote a Young Adult thriller novel, you can always host workshops related to the themes of your book in schools or colleges. If you wrote a non-fiction book and your target audience consists more of mature readers, you can go to talk-shows and other corporate events to strengthen your book marketing!
- Get in touch with local libraries and bookstore owners and pitch your book to them. Maintaining these kinds of relationships will always come in handy. If your book is present in several bookstores and libraries, people are more likely to pick it up!
Book marketing is one of the most important chapters of your writing journey that has the power to decide if your book will become a bestseller or just any other book on the bookshelf. It is a cumbersome process and understandably tiresome. At The Bombay Circle Studio, an imprint of The Bombay Circle Press, we take the complexities out of publishing, allowing you to focus on your passion for creating stories.